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Floral Industry

The Netherlands is famous for their floral industry. Not only the Keukenhof, but also the floricultural business contribute largely to the Dutch gross national product.

The Dutch floricultural business employs approximately 50,000 people.
And this does not include the employment provided by suppliers.

Floricultural auctions

Initially the floricultural auctions were local cooperatives in which the growers joined forces to organize their sales together. Now this cooperation has members throughout The Netherlands and even abroad.

Over 40% of international trade in houseplants and 60% in cut flowers is conducted via The Netherlands. That is why the Dutch floricultural auctions are worldwide leaders in pricing and distribution of plants and flowers.

Do you want to experience the dynamics of the international flower and plant trade? There are two centers you can visit: Aalsmeer and Naaldwijk.

Visitor information is available in different languages.


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